The history of media literacy closely follows the history of
media technology, with each invention and discussion fears follow. (History of Media Literacy pt 1).
Newspapers formed in the 17th century. Penny press
newspapers spread the nation for as little as penny so that they could sell lots
of papers and have paid advertisements to make money. In 1950’s television sets
came in, years later in 1990 the personal computer and internet revitalized and
amazed the media again with life changing technology. In the 1980 is when the
first motion picture came out following that was radio broadcast that brought
the news, music and more right into the homes of people. (History of Media Literacy pt 2). The late 1890’s Joseph Politzer and William Randolph Hearst went
head to head because they both wanted the readers to read their newspapers.
They focused less on getting facts correct and worried more about the amount of
readers and cash this became the term “Yellow Journalism”. Yellow Journalism would
be bold, scary and exaggerate stories by adding striking photos and did
anything else they could do just to sell a paper. (History of Media Literacy pt 1).
The first half of the 20 century concerns shifted to analyse
and evaluate media to see what messages are being sent and is the public able
to handle them.
Types of media Protectionism are
- Cultural Defensiveness- where certain types of media are said to have less cultural value than others.
- Political Defensiveness- where the people must be protected from false beliefs and ideologies.
- Moral Defensiveness- where the effects of sex, violence and consumerism in the media are the biggest concern.
“Moral defensiveness focuses on the content of media, and
their ability to corrupt young minds.”
Since Facebook has been born, generations have formed new habits
around sharing of information online with friends and family. Facebook as a
medium has influenced not only what people say, but when and how they say it,
and to whom.
Marshall McLuhan said, “we shape our tools and then our
tools shape us” (History of Media Literacy pt 2).
They say organisation’s will train over 70% of their
employees to ensure they can smoothly transition into the jobs of tomorrow. These
include DevOps Engineering, Artificial Intelligence Specialists, Digital
Marketing Manager’s, Talent Acquisition Specialists and Consumer Success Specialist.
It will approximately take them two weeks to five months to pick up new skills
allowing them to move into these new roles. The future of jobs will be mostly
within technology and keeping up to date with the newest software. In the soon
to be intelligent world 2030, they say we will have digital government adapts
to people’s livelihoods. A world with dynamic and multi dimensional labor
force. Blending human with robots, AI and more. Key factor of intelligence is
people focus shifts beyond material wealth and digital means achieve digital equity
and fairness as well as taking control of the metabolism, the very health of
the earth.
New connectivity, new computing, new platform, new
ecosystem, these build the foundation of the intelligent world 2030. 5G give
all domain perception, from silicon computing to optical computing and quantum
computing. From all flash to DNA storage, an open computing ecosystem enables
pervasive intelligence.
History of Media Literacy pt 1
History of Media Literacy pt 2
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